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Dating Article Archives
Meatmarket.com
In the competitive world of online dating,
singles brand themselves as sexy commodities. But what happens
when the wrapping comes off?
Source:
Salon.com
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By: Heather Havrilesky
May 15, 2002 |
The golden age of online
dating is upon us. Just ask executives of Match.com, who last
month reported a 195 percent increase in paid subscribers over
the same quarter last year. Or look at Yahoo, where online
personals have increased the company's revenues despite a
decline in income from advertising. Or talk to any youngish
single person in New York. When I asked a friend, who met her
last boyfriend online, how many of her single friends had used
or are currently using online dating services, she replied,
"Pretty much all of them."
Look no
further than the "Personals of the Day" you see pop up on this
site, as well as the Onion and countless other sites, and
you'll realize two things: One, online personals have become a
major source of revenue for content sites, and two, there are
some damn fine-looking young folks floating around out there.
Unless Spring Street Networks, the source of those ads, has
been inventing fictional singles with a crack team of models,
stylists, marketers and professional photographers, there
appear to be a great many attractive people online these days,
shamelessly hamming it up in the hopes of meeting that special
anyone.
Click here to
read the rest of this article:
http://www.salon.com/mwt/feature/2002/05/15/online_dating/
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